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Benetton Singapore

Benetton clothes are one of the most popular high profile street wear products in the world. United Colours of Benetton operates over 6500 stores all across the world that made the brand one of the most looked for, especially in Europe and in Asia. Today, you can find Benetton clothes in over 120 countries. Let us see where we can find Benetton stores in Singapore with a little history of the brand.



Benetton is an Italian brand that was founded in 1965 by the Benetton family. Based in Treviso, Veneto region of Northern Italy, the company has started as a small knitwear shop, which also dealt with street wear clothes. The brand has widened its collection with time. Today, Benetton Group comprises of United Colours of Benetton, Sisley, Undercolours of Benetton and Playlife brands, with each one representing different trends of clothing. It would be hard to deny, that the popularity of Benetton was also shaped by the several overly provocative photo campaigns the company has launched over the decades. We can say, that Benetton made a world record by being the designer house with the highest number of banned campaigns in the world. Besides these, Benetton clothes are famous for their colours, their style and the quality of the materials used by the brand.

Benetton does really have united colours as you can find a wide palette of shiny, colourful clothes in every Benetton store. Co-brand of Benetton, Sisley has become famous for its more upper-style clothes while Playlife represents a more of a US approach with the representing of US University uniforms and classic elite student wear in its stores. Benetton’s underwear collections are represented in Undercolours of Benetton and the company has a successful line of accessories and perfumes too.

Singapore over the past decade has become the main shopping destination in Asia, with high ranking among the world’s best shopping cities. Yearly, millions of tourists visit Singapore with many of them either coming on purpose of shopping or simply decide to shop while being there. The great city represents us with an extreme number of shopping malls and stores. Literally, there is no known brand, which has no store in Singapore.

Benetton features quality collections for men, women and children. The brand is great for casual clothes and it does not follow strict trends, which make their clothes wearable and being “trendy” for decades. The Benetton T-shirt line is one of the most looked for and bought all across the world, Benetton features Kids stores and Undercolour stores separately. In several countries, Benetton and Sisley clothing lines can be found either in one store or in right next to each other. In Singapore, Benetton products are overly popular and are being bought by many.

Benetton currently has 3 showrooms in Singapore, which you can find along Orchard Road in Scottswalk and in the Centrepoint Shopping Mall, while outside of Orchard Road, Benetton features its largest showroom in the huge Marina Bay Sands’ shopping mall area. Sisley and Playlife are yet to launch their independent stores in Singapore, which we can expect in the upcoming years. Do not miss the great clothes of Benetton, paired up with the upcoming great discount period that is expected to last all through January.
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