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G-Star Singapore

Have you ever heard of jeans that you never need to wash ever? Well it is a brand new idea of G-Star RAW, a Dutch company, which specifically designs 3D feel-worn jeans for men and women in order to provide something plain, simple but also classy at the same time. G-Star has become internationally known and world famous brand with 6000 selling points all around the world. G-Star is a popular brand also in Singapore and its brand store is highly visited by the youngsters of the city. Let us see how G-Star RAW was created and what did it bring in the fashion market.



G-Star is Dutch clothing and jeans producing company based in Amsterdam, which was created 1989 and has first come out with its first collection in 2008. G-Star was the first company in the world that introduced garments made of raw denim material. The company has become one of the most notable jeans fashion companies within a very short time, thanks to its great advertising campaign that features well-known stars such as Liv Tyler. The most important aspect of the jeans and clothing of G-Star is that they are such jeans, which are as comfortable as long-worn jeans and which do not need washing, as they are created by raw denim, which is the unwashed and untreated natural form of jeans. G-Star’s designs are deeply influenced by international military uniforms that you can see in their special pockets and other design solutions.

The logo of G-Star forms a 69 sewn in all jeans pockets, tops and in all garments. The different collections of G-Star include more uniform like RAW Cargo, the more elegant and tailored looking RAW Correct, the sporty line called RAW Sports and the sophisticated limited collections of RAW Essentials. New G-Star clothes collections include RAW Correct, Indigo, Laundry Army (with a certain retro feeling of Great Britain), Denim Fits and Marc Newson (only for men) clothing lines with optional seasonal clothing lines. Apart from clothes, G-Star also deals with the producing of footwear.

G-Star is great in both trend following and trend making as such, It’s lines represent a modern or classy flavour each one coming with a twist. The colours of G-Star are mainly based around denim blue with the additional of seasonal colours that are currently black and orange. The style of G-Raw is ultimately tailored for the younger generation both for men and for women. In Singapore, the brand is highly fashionable, excellent for street-wear, free-time urban clothing and party wear.

Each G-Star Raw Jeans come with a Ziploc bag which serve specifically to put the jeans in the freezer instead of washing, to kill the germs and bacteria from the jeans. The company also suggests to hang the jeans outdoors with a great care of direct sunlight not touching them. In case raw denim must be cleaned, dry cleaning is offered, so we really do not suggest you to dance in the mud or do such activities that will surely make it very dirty.

G-Star RAW works in franchise system all around the world. In Singapore, you can find G-Star clothes at three locations, at Wisma Atria, ION Orchard and at Paragon Shopping Mall Stores sell clothing for men and women and footwear. G-Star has recently come out with its first concept store in G-Star Women. We can expect concept stores to open soon also in Singapore.
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